Digital Marketing Professional Program

Total Duration: 56 Hours


The digital advertising market is growing rapidly and becoming a preferred choice of marketing for various corporates. Companies are faced with new challenges and opportunities within this domain as it evolves rapidly. Hence, the need arises for relevant and up-to-date courses to keep the current and future digital marketers on course. Manipal ProLearn has designed this program to address the growing demand for competent digital marketing professionals. This program is built on Google AdWords Certification Exam that offers students a fresh perspective in online marketing through instructor led classroom training, case studies, assignments, simulation and assessments. On completion of the program, learners will receive certification issued by Manipal ProLearn.


Benefits to You

Technological: This course will give you very good understanding on the key components of digital marketing, commonly used tools in digital marketing and usage of these tools.
Financial & Reputational: Whether it is brand building or direct response this course will teach you how set the metrics that matter, measure the results and achieve your marketing goals.
Career & Growth: This course will help you in preparing for AdWords certification which helps not only your future employment opportunity but also improving the performance campaigns that you are running for your business.

Learning Outcomes

  • Implement online campaigns successfully
  • Learn Online Advertising, AdWords Campaign management and Campaign Basics
  • Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan
  • Create online brand building initiatives that work
  • Develop a multi-channel strategy using search, social, PPC and programmatic buying that deliver on organization marketing objectives
  • Integrate new digital marketing techniques into your strategic marketing plan

Topics Covered

  • Fundamentals of AdWords
  • Search Advertising & AdWords
  • Tools Display
  • Advertising using AdWords
  • Video Advertising using YouTube
  • Advertising on mobile Shopping
  • Advertising with Google Search Engine Optimisation
  • Social Media Marketing
  • Google Analytics Programmatic
  • Email and Affiliate Marketing

Learning Access Login access provided to LMS Instructor led training Case Studies Assignments Project work Practice simulations.