Manipal ProLearn’s Google Analytics and Google Tag Manager certification course will introduce you to the platform and help you get familiarized with its basic and advanced functions.
You’ll be able to learn Google Analytics online - right from creating an account, implementing tracking codes, to setting up data filters.
You'll also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.
The course will also demonstrate how to analyze the basic audience, acquisition, and behaviour reports, and set up goals and campaign tracking to improve your website’s performance and get actionable insights.
Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
Measure website’s or mobile app’s performance and visitor’s behaviour.
Use Google Analytics reports for creating strategies to improve traffic and visibility on your website or mobile app.