Post Graduate Certificate in Digital Marketing
Join Post Graduate Certificate in Digital Marketing
Take A Giant Leap in Your Career, with a Post Graduate Certificate in Digital Marketing
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Studying Hours
132
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Studying Weeks
24
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Students Empowered
2000
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Hiring Partners
75+
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Current Batch
27 JANUARY 2021
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Learning Style
ONLINE
- AI based simulation exercises to test out how digital marketing actually work in the real world.
- Covers the depth and breadth of digital marketing with an eye on ever evolving landscape. Real world Cases, Videos and Discussion Topics in each module.
- 6 month program with 75+ hrs of classroom training
- Program is prepared by digital marketing experts who are consulting and training with big brands like Google as well as midsize and start-up companies across various industries.
- Upon successful completion of the program, participants will be awarded a verified digital certificate by Manipal Academy of Higher Education.
- Network and discuss with faculty and other learners to enhance understanding of concepts and build contacts in the industry.
LEARNING OUTCOMES
Connect the key areas of marketing to today’s online channels.
Understanding the digital landscape and building a case to leverage online channels.
Develop holistic approach to search marketing, social media marketing, display, mobile, video marketing and various other important channels and techniques.
Create online brand building initiatives that work.
Drive traffic, engagement and conversion using content marketing and inbound strategies.
Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements.
Strategize, implement and optimise online campaigns successfully.
Understand and create the operational framework to execute online marketing.
Integrate new digital marketing techniques into your strategic marketing plan.