Connect the key areas of marketing to today’s online channels.
Understanding the digital landscape and building a case to leverage online channels.
Develop holistic approach to search marketing, social media marketing, display, mobile, video marketing and various other important channels and techniques.
Create online brand building initiatives that work.
Drive traffic, engagement and conversion using content marketing and inbound strategies.
Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements.
Strategize, implement and optimise online campaigns successfully.
Understand and create the operational framework to execute online marketing.
Integrate new digital marketing techniques into your strategic marketing plan.